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MISTURA BOA
2017
Brand: Mercatto
Definition: fashion campaign with social aspect and focus on the diversity of Brazilian women.
Role: search, plan and definitions of activations and creatives with the Marketing and Branding Team.
SEMENTES DO BEM
2016
Brand: Mercatto
Definition: fashion campaign with socio-environmental aspects, on preservation and reforestation.
Role: search, plan and definitions of activations and creatives with the Marketing and Branding Team.
A GENTE APLAUDE
2016
Brand: Mercatto
Definition: campaign developed to promote good actions, led by women from all over Brazil.
Role: research, definitions of actions, planning. Production and direction of photos and videos, 100% of campaign content.
MULHERES DO BEM
2016
Brand: Mercatto
Definition: social campaign developed with the aim of encouraging and supporting female entrepreneurship in Brazil.
Role: search, plan and definitions of activations and creatives with the Marketing and Branding Team.
CORRENTES
DO BEM
2016
Brand: Mercatto
Definition: a social-environmental fashion campaign, in partnership with Waves for Water, to distribute water filters in communities.
Role: research, definitions of actions, planning and awareness.
DANÇA COMIGO
2015
Brand: Mercatto
Definition: fashion campaign with social and dance concepts, in partnership with the Viaduto de Madureira Project and Deborah Colker Dance Company.
Role: planning, definition and implementation of actions, production and dissemination of videos, photos and content with Marketing and Branding Team.
BLACK FRIDAY
2015
Brand: Mercatto
Definition: campaign online and at points of sale with digital influencers for the brand.
Role: planning, research, definition and execution of actions; review and approvals.
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